Let’s say that you just wrapped up a super successful campaign for one of your clients.
You’re thrilled, your client is thrilled, but when it starts to pick up a bit of media attention, it becomes very clear that you’re unprepared.
Industry influencers looking to report on the success of your campaign are having a hard time getting a hold of you, and when they do, you find that you’re fumbling around trying to piece together the assets they need to finalize their stories.
The truth is, this is an entirely preventable mess.
Having a clean, informative press page is invaluable because it aims to simplify the process of discovery by making it easy for outside sources to publicly recognize your client’s brand.
When creating an effective page, the goal is to anticipate everything the media might need. Below, we’ve listed five common press-page elements. Scroll further down or click here for more press page examples.
5 Things Every Press Page Needs to Address
1. Contact Information
At the very least, you’ll want to supply people with the phone number or email address of whomever is in charge of handling media requests for the company. While factors like company size and industry may influence how much information you should give away, feel free to also list the name(s) of those in charge of inquires, a mailing address, and information specific about other office locations.
To illustrate what this could look like, check out this example from Etsy. Rather than leaving people in the dark, Etsy addresses its contact information before diving into any other company details:
2. Company Overview
The focus here is to provide just the right amount of detail without sacrificing clarity and length. Essentially, you want visitors to be able to quickly and easily grasp what it is that the company does without any confusion or need for further clarification.
Here are a few fundamental elements that you should aim to include:
- When the company was founded and who was involved (founders, investors, etc.)
- What the company does
- Office location(s)
- Company size
- Noteworthy growth statistics
If you’re looking to provide more context, consider presenting additional information in the form of a timeline. This is an effective format for those looking to extract quick bits of information and gain a better understanding of the company’s progression. Instagram’s press page serves as a great example of how to execute this approach: